In my previous post I shared with you 3 of the 10 reasons you should be using WordPress for your coaching business website platform. In this post I will outline reasons 4 – 10 for you.
4. Integrated Website and Blog
WordPress allows you to completely manage both the pages and the blog posts of your coaching, speaking or training website in one place. It is essential to have your blog and website on the same domain name. This allows your clients to connect with you in one place.
5. WordPress is Loved by Google
Google loves fresh content! With WordPress you can easily publish what you want when you need to. Combine that with a number of SEO features both built in and via plugins, and easy content submission through sitemaps and RSS and you have a powerful system for getting your coaching, speaking or training website found in the search results.
Essentially, themes are designs in WordPress. There are thousands of paid and free themes available from a gigantic source of designers. If you would rather have a web designer build a custom theme just for your business you can do that for WordPress as well.
7. Unlimited Website Size
You can make your coaching, speaking or training website on WordPress as large or as small as you need to. The number of blog posts and pages is unlimited.
8. Effortlessly Integrates with Social Media Sites
People buy from people. In order to offer your service to potential clients it means you need to build relationships with them. Today, it has become so much easier to build relationships via social media. There are several tools to use to get your WordPress website to work well with Google+, Twitter, Facebook, LinkedIn and a host of other social media sites.
These are add-ons to WordPress. They expand its functionality. If you are looking for unique ways to promote your coaching, speaking or training practice website, then chances are there is a plugin already created to do it. There are thousands of plugins to choose from and many of them are FREE!
WordPress makes expanding your site unbelievably easy. You can add a membership or shopping cart to your coaching, speaking or training site without the need to completely redesign it. Utilizing a few plugins of your choice as well as a bit of coding will grow your site to whatever you want it to be.
The list of reasons for you to be using WordPress for your coaching, speaking, training or professional service website could go on and on.
If you are already using WordPress for your site, feel free to share with me what you love (and don’t love) in the comment box below.
About the author
Genovia is an experienced and highly skilled administrative expert and owner of Genwil Business Solutions, LLC. She specializes in providing ongoing administrative support to Coaches who want to grow their business by finding more time to focus on other profitable activities such as engaging more clients and increasing their revenue, while enjoying their business success.