As a coach, your passion is to help your clients break through barriers and live the life they desire. It’s what you love to do most! However, once you have established your practice you find that marketing your coaching business becomes one of the most important and repetitive tasks you will need to accomplish.
More and more coaches have seen the value of building a list (finding leads/prospects). However, what do you do once you have prospects on your list? Well, you need to establish a plan that will help you to nurture your relationship with them. One way to do this is to regularly keep in touch with your prospects, and autoresponders will help you to do that.
Essentially, autoresponders are a series of emails that are sent via an email marketing platform to those who have opt-in to receive a newsletter, eCourse and any other free or paid resource from your website. One of the benefits of including autoresponders in your marketing strategies is – it saves you time! Having a system in place to help you to follow up with your prospects is what autoresponders are all about.
When your prospects arrive at your website they may not be ready to invest in your services until they have seen your programs and products more than once. Therefore, using an autoresponder service will help you keep in touch with them so that they can be more aware of how your services can enhance their lives.
Automating your list building efforts should be your ultimate goal. Although every campaign you run will need a separate autoresponder sequence, once you set it up your work is done. Basically, you set it and forget it! The system will then release the emails to your list exactly how you set them up.
Here are 7 ways you can begin using autoresponders:
Welcome new subscribers to your list.
Send new subscribers your free resource that they signed up for and follow through with a short series of related messages.
To keep in touch with your clients and prospects via weekly or monthly newsletters.
Send out chapters of your eCourse over a predetermined time span.
Follow-up with clients who purchased your eBook or special report.
Remind your clients and prospects of new products and programs.
Send your prospects and clients any discounts you are offering.
A few of the popular autoresponder services include MailChimp and Aweber. If you are not employing this marketing strategy you need to get started today. Once you have prospects and clients on your list you need to ensure that you are keeping in touch with them so that you can remind them of who you are and what you do. Let your autoresponders help you to achieve just that!
Have you been using autoresponders to keep in touch with your list? If yes, what are your favorite ways to use them? I would love to read your comments. Please share below.
Don’t forget to use the social sharing button to share this post on your favorite social media networking site. Also, if you are unsure about how to implement autoresponders in your coaching business, I would love to support you. Let’s talk!
About the author
Genovia is an experienced and highly skilled administrative expert and owner of Genwil Business Solutions, LLC. She specializes in providing ongoing administrative support to Coaches who want to grow their business by finding more time to focus on other profitable activities such as engaging more clients and increasing their revenue, while enjoying their business success.