Have you started to include webinars in your marketing strategies for your coaching practice yet? If yes, kudos to you! If no, aren’t you tired of watching all your colleagues generating leads and increasing their sales by using webinars? As a live web-based event, webinars incorporate both the audio and visual components as well as interaction with your audience. It is time for you to face your fear and host your own webinars. Apart from using webinars to generate leads, you can also use them to build and enhance great relationships with your clients and prospects. You could select one of these purposes for your next webinar:
Useful Q&A Sessions
Here is an opportunity for you to solve real client problems by hosting a Q&A session. This type of webinar allows you to give back to your clients. It will also help to boost your credibility. Select a popular topic that relates to some of the commonly asked questions you receive from your target market or you could ask your clients to submit questions relating to a topic that you would send to them. This way you have an idea of what they want, therefore, you can better meet their needs. During the webinar you can also have a Q&A session at the end where your audience can ask you additional questions directly. Make sure you record the webinar and place it on your blog. You could also send a copy of the recording to your newsletter subscribers as a bonus. They will appreciate that gesture.
With this type of webinar you can form a deeper connection with your clients. You can choose a topic and break it down into 4 or 5 sessions where your clients can put all that valuable advice you are giving them into practice right away. This helps to add value to your products and services. Your group coaching sessions can be used as a standalone product or as a bonus to any of your other products that you provide to your clients.
Finding a way to stay connected to the individual fears, dreams and desires of your clients and serving them is vital to the growth of your coaching business. Webinars will help you to do just that!
What are some great ways you have used webinars? Or what are your plans for your next webinar? I would love to read your comments. Please share below.
If you are unsure about how to get started in hosting your own webinars, I would love to support you. You can also feel free to use the social sharing button to share this post on your favorite social media networking site.
About the author
Genovia is an experienced and highly skilled administrative expert and owner of Genwil Business Solutions, LLC. She specializes in providing ongoing administrative support to Coaches who want to grow their business by finding more time to focus on other profitable activities such as engaging more clients and increasing their revenue, while enjoying their business success.